What is Annatto Extract in Food?
Annatto Extract in Food is a naturally obtained food coloring additive derived from the seeds of the Bixa orellana, which food companies use to provide a controlled range of yellow-orange to orange-red visuals to finished products. As a technological color solution, it is used on a commercial scale in food production, where it allows the formulators to match appearance, improve visual appeal, and retain color consistency among large batches of food without using synthetic dyes. It is easy to use in oils, water-based, or compound systems, depending on processing and formulation design, and can therefore be used in a large variety of food matrices and processing environments, including heating, mixing, and storage. It has been valuable because of predictable color expression, the ability to meet modern clean label demands, and its ability to be easily integrated into existing production lines. It is used by food manufacturers to help in product differentiation, brand positioning based on naturally sourced ingredients, and global regulatory and labeling expectations, as well as making formulations neutral, stable, and scalable. Accordingly, it has turned out to be a feasible and generally accepted food color additive that fits in the current market need for natural food additives.

COA
| Item | Specification | Result | Test Method |
| Appearance | Orange-red to reddish-orange fine powder | Conforms | Visual |
| Odor | Characteristic | Conforms | Organoleptic |
| Solubility | Oil-soluble or Water-dispersible | Conforms | In-house |
| Active Color Component | Bixin / Norbixin | Conforms | HPLC |
| Color Content | Bixin ≥1.0% or Norbixin ≥1.0% | Conforms | HPLC |
| Loss on Drying | ≤5.0% | Conforms | USP <731> |
| Ash Content | ≤5.0% | Conforms | USP <281> |
| Heavy Metals (as Pb) | ≤10 ppm | Conforms | ICP-MS |
| Lead (Pb) | ≤3 ppm | Conforms | ICP-MS |
| Arsenic (As) | ≤2 ppm | Conforms | ICP-MS |
| Cadmium (Cd) | ≤1 ppm | Conforms | ICP-MS |
| Mercury (Hg) | ≤0.1 ppm | Conforms | ICP-MS |
| Total Plate Count | ≤10,000 CFU/g | Conforms | USP <61> |
| Yeast & Mold | ≤1,000 CFU/g | Conforms | USP <61> |
| E. coli | Negative | Conforms | USP <62> |
| Salmonella | Negative / 25 g | Conforms | USP <62> |
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Features
The set of unique physical and chemical properties of Annatto Color Extract renders it technically useful in the formulation of food and the design of food processes. Its coloring ability is fuelled by carotenoid-type carotenoids, which are mainly bixin and norbixin, and which give it its yellow-orange to orange-red color as well as a predictable chromatic response under controlled conditions. These compounds can be offered in oil-soluble or water-dispersible dosages, depending on conversion and formulation, providing flexibility to the formulators to use fat-based, aqueous, or emulsion systems. The extract of annatto demonstrates a favorable response with most typical food processing operations that include heating and mixing, and expresses color based on factors such as pH, exposure to light, and oxygen, so that formulators can adjust the stability of the formulation by designing the system and selecting packaging. The pigment also exhibits an effective color strength with a relatively small inclusion rate, which is efficient in terms of cost factors and homogeneous dispersion of colors in large quantities. Its particulate nature, dispersibility, and interactions with other components are well known, hence uncertainty in formulation is minimized, and scale-up between pilot and industrial scale is predictable.
How to Store Properly?
1. Store in a Cool, Controlled Environment
Store the item in a warehouse that does not have too much heat. The use of controlled ambient conditions can be used to maintain the strength of the colors and reduce degradation in long-term storage.
2. Protect from Direct Light Exposure
Even when it is packed in standard protection packages, it should not be kept in high light. The storage of the product in dark or covered sections aids in the consistency of performance of the color.
3. Maintain Dry and Clean Storage Conditions
Make sure the storage place is dry and devoid of excessive moisture. Moisture control helps to avoid stressing the packaging and allows handling in the downstream with no issues.
4. Keep Packaging Intact Until Use
A product must be kept in its original package that is undisturbed until it is needed in the production process. This reduces the wastage of exposure to air and environmental conditions in the storage process.
5. Reseal Properly After Partial Use
In case some of the material is used, reseal the rest and close it as soon as possible. This aids in the stability of the internal product and minimizes inconsistency in product use.
6. Avoid Cross-Contamination
Keep the Annatto Seed Extract in a different place from highly aromatic or reactive products. Specific storage areas assist in quality control and ease in-house inventory management.

Recommended Usage
To manufacturers, manufacturing can be used in many forms of products using the formulation methodology that provides the maximum performance in terms of coloring and stability. When used in dry form, e.g., capsules or tablets, the extract can be mixed with either excipients or carrier powder in advance to keep the distribution consistent and to avoid segregation when compressing or encapsulating the final product. To increase the flowability and preserve the pigment in the mechanisms, the use of granulation or microencapsulation methods might be used. The extract may be dispersed in liquid formations, e.g., syrups, emulsions, beverage concentrates, etc., with suitable stabilizers or solubilising agents to retain homogeneity and prevent the formation of sediment. The mixing should be done with regard to temperature and pH, as these factors affect the solubility and visual intensity of the color. In the case of compound or multi-ingredient mixtures, adding in stages and thoroughly mixing the mixture assists in ensuring consistency of coloration by batch and reduces the interaction of other pigments or other sensitive ingredients. Such methods will give manufacturers the technical control, which will guarantee the Extractives of Annatto to perform in a reliable manner in a wide range of dosages, as well as product usage.
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