Recently, SPINS released the latest sales data of dietary supplements in the US market in the past year. During the epidemic, which supplements and ingredients have seen significant market growth? What new trends will it present?
In the past year, the demand for basic health and epidemic prevention has driven the growth of all types of supplements. Among them, vitamins and minerals related to immunity have grown the fastest, and protein and meal replacements with energy supplementation have increased at a certain rate decline but the impact is not much, especially the vegetable protein category. From the data point of view, pure plant protein supplements have not achieved a high market growth rate, and animal protein with more comprehensive taste, nutrition, and functions is still more popular in the market overall.
Among the raw materials with the fastest annual sales growth rate in the U.S. market in 2020, β-glucan, phosphatidylserine, camu, elderberry, other herbal recipes, rhubarb, apple cider vinegar, zinc, bacopa and sea buckthorn Ranked in the top ten.And there are 7 kinds of immune-related products, and 3 kinds of brain health products. It can be seen that during the epidemic, enhancing immunity and emotional health are the two health areas that consumers are most concerned about.
What are the popular raw materials?
Functional raw materials | $,% annual growth rate |
Beta-glucan (immune) | +507%（$3.9m） |
Phosphatidylserine PS (brain health) | +215%（$55.9m） |
Camu Camu (immune) | +214%（$3.1m） |
Elderberry enzyme (immune) | +146%（$319.1m） |
Other herbal remedies | +143%（$17.2m） |
Rhubarb (immune) | +115%（$8.3m） |
Apple cider vinegar supplements (digestion, immunity) | +111%（$75.5m） |
Zinc (immune) | +98%（$67.6m） |
Bacopa (brain health) | +88%（$4.5m） |
Sea buckthorn (immune) | +87%（$2.4m） |
Overall market trend
During 2020, immune enhancement, stress reduction, and adaptogen are the three fastest growing types of dietary supplements, among which consumers prefer to supplement in the form of natural functional beverages. The juice beverages that improve immune function, the ready-to-drink coffee with decompression function, and the blended tea with adaptogen function are the fastest growing sub-categories of these three types of functional beverages. In particular, the ready-to-drink coffee with relaxation function was obtained last year. An explosive growth of 13606%.
It can be seen that in 2021, natural ingredients with functions of improving immunity, brain health, stress reduction, and emotional health are still the trend of market development.
