Elderberry extract is an herbal medicine with a long history that is mainly used to prevent influenza, colds, anti-virus, etc and it can be traced back to the ancient Greek era. Hippocrates, the father of medicine, called elderberry his own "medicine box" because of its rich health effects. Ancient Egypt also had elderberry medical treatment recipes and so on. At present, European and American countries recognize the health effects of elderberry extract in improving immunity, which has a large amount of scientific data to support it and a strong consumer awareness market.
Elderberry is rich in bioflavonoids, anthocyanins, vitamins, minerals and other substances with high antioxidant capacity, which can enhance immunity and inhibit inflammation. According to a survey conducted by Technavio, every 100 grams of elderberry contains 73 grams of calories, 1840 grams of carbohydrates, 0.66 grams of protein, 7 grams of dietary fiber and 38 milligrams of calcium. Based on the safe, scientific, effective, and diversified application characteristics of elderberry raw materials, their applications in health food, functional products, cosmetics and other fields are increasing, especially in the functional products and dietary supplement markets.
The immune system plays a key role in protecting the body from viruses. Immune prevention has become an important thing in daily life, especially the outbreak of the new crown epidemic has stimulated people's awareness of multi-immunity. Google Trends shows that consumers' search for immune health in the early stage of the outbreak is probably around March 2020, which is the time point of the first outbreak in European and American countries. As people's health and awareness of enhancing immunity continue to strengthen, the search for immune health has slowed down.
Among the many raw materials for immune health, elderberry extract has become one of the most popular star raw materials in the past two years. In the European and American markets, the market popularity of elderberry is most obvious during the flu season. Improving immunity is its main advantage, but this is not the only health advantage. It also has significant effects in enhancing heart health, anti-oxidation, and skin health. , The future development of this type of market is worth looking forward to.
