What Are Functional Gummies?
Soft Gummy is a soft, elastic, transparent or translucent gel, mainly made from gelatin, syrup and other raw materials. It is made through multiple processes and generally has a water content of 10%-20%. The functional compatibility of gummies is very strong. Common health functions such as beauty and beauty, sleep aid, eye care, weight loss, intestinal health, a supplement of vitamins, minerals, DHA, etc., can all be made by adding specific raw materials. As an innovative product formulation, the application of Gummy can include most of the popular functional raw materials, quickly becoming important health and nutritional functional food carrier.
According to the Nutrition Business Journal data, since 2014, functional gummies have doubled their global sales in just four years. Not only that, Mordor Intelligence also predicts that the dietary supplement market will grow at a compound annual growth rate of 6% between 2020 and 2025, and the global gummy supplement market will grow at a compound annual growth rate of 12.8%. The rapid growth of functional Gummy on a global scale is attributed to the consumption upgrade trend of two major industries: one is the health of leisure snacks, that is the popularity of sugar-free, low-fat, and crude fiber foods; the second is the snacking of health foods And leisure, making gummies, jellies, and liquids become popular dosage forms. Functional gummies with the "dual identity" of snacks and dietary supplements have successfully captured the hearts of many consumers.
The secret to the “popularity” of functional gummies
*The epidemic has strengthened public health awareness: Consumers’ demand for functional Gummy products with the health concept has further increased
In the past few years, consumers’ pursuit of health and wellness concepts has escalated, and the outbreak of the epidemic in 2020 has clearly accelerated this change. People are increasingly demanding more natural, transparent, traceable, easy to identify and understand ingredient lists, and healthier, higher quality, and more sustainable foods and beverages. Looking ahead to 2022, experts predict that consumers seeking to "enhance immunity and intestinal health" will receive better nutrition, healthier ingredients, and less sugar, salt and fat content.
*To meet the nutritional needs of different children, everything can be Gummy
The functional compatibility of gummies is very strong, common nutritional needs of children such as strengthening immunity, protecting eyesight, intellectual development, height growth, nutritional assistance, partial eclipse nutrition supplement, intestinal health, etc. can be made by adding specific raw materials. There are products on the market including vitamins, mineral gel candy, DHA gel candy, yeast zinc gel candy, probiotic gel candy and other diversified categories.
Changes in the consumption needs of the Z generation group: they need to be healthy, delicious and attractive, but also in line with their personality, and they also need the brand to like
Consumers of Generation Z generally want a more refined and healthy life, and functional gummies, which are both healthy and convenient, fit their needs perfectly. With the continuous release of the spending power and potential value of Generation Z, they have also become an important customer group for brand owners.
According to the "2019 Global Consumer Snacks Trend Research Report", 72% of global consumers consider the nutrition and health benefits of the product when choosing snacks. As people's health needs are increasing, the trend of "low sugar and no sugar" has hit, so consumers have also put forward demands for confectionery products-not only nutrition and health, but also "low sugar and no sugar".
