The sleep aid market has been growing steadily, especially during the Covid-19 pandemic, people have become more anxious and irritable, and more and more consumers are seeking sleep and relaxation supplements to cope with this crisis. NBJ market data shows that the sales of sleep supplements in US retail channels reached 600 million US dollars in 2017 and are expected to reach 845 million US dollars in 2020. The overall market demand is growing, and the market raw materials are also updating and iterating.
According to WHO statistics, about 1/3 of people suffer from sleep problems in the world. Among them, the problem of insufficient sleep is particularly prominent. A survey in 2019 showed that 40% of Japanese sleep less than 6 hours; more than half of Australian teenagers don't get enough sleep; 62% of adults in Singapore think they don't get enough sleep. The survey results published by the Chinese Sleep Research Association show that the incidence of insomnia in Chinese adults is as high as 38.2%, which means that more than 300 million people in the country have sleep disorders. At the same time, the "2020 China Sleep Index Report" shows that in 2019, "post-90s" (including post-95s and post-00s) accounted for 36.7% of the total insomnia population; 67.4% of people had bought sleep aid products, and those born after 90s accounted for 62% . When it comes to sleep, young people are very serious, and like to buy various sleep aid black technology products.
Looking at the world, the demand for the sleep market continues to grow, and an "economic" industrial chain has been initially formed. Among them, functional health products are most concerned by the market and favored by capital. Recently, SPINS released the top ten functional raw material sales data in the sleep health field of mainstream retail channels in the United States. The data is as of 52 weeks on November 29, 2020. The mainstream retail channels include national grocery stores, pharmacies, Wal-Mart and other large supermarkets, Is a popular sales channel.
