Recently, market research company FMCG Gurus released a report called "Top Ten Central Raw Materials", which emphasized the sales, popularity and new product development of natural health raw materials in the coming year. Among them, lactoferrin, epigenetic Yuan, plantain, collagen, lutein, Ashwagandha, elderberry enzyme, vitamin C and CBD rankings will rise significantly. Although the world is still under the envelope of the Covid-19, the sales of natural health products are increasing, and the entire health industry is ushering in a period of rapid development.
During the epidemic, people's demand and use time for using electronic devices is increasing. Due to the long-term use of digital devices, eye fatigue, dryness, glaucoma and other eye diseases are caused. Lutein, as a natural carotenoid, can help the retina of the eye resist the damage of ultraviolet and blue light. According to the FMCG Gurus survey, 37% of consumers believe that they spend a lot of time on digital devices, and 51% of them are dissatisfied with their eye health. However, only 17% of consumers know about lutein, which shows that the market prospect of lutein is very impressive.
In addition, as a natural raw material, elderberry is rich in flavonoids. It is a raw material that has been used for improving immunity products for a long time. It is known and trusted by consumers for its natural state and sensory appeal. Among the many raw materials for immune health, elderberry has become one of the most popular raw materials in the past two years. Earlier data from SPINS showed that for the 52 weeks as of October 6, 2019, the sales of elderberry in mainstream and natural supplement channels in the United States increased by 116% and 32.6%, respectively. The application and export of elderberry enzymes in my country are also on the rise.
