1、 Summary of products with higher growth rates recently
1.1 Herbs related to influenza immunity, such as Elderberry extract and Echinacea extract
1.2 Yeast supplements, Yeast-extracted β-glucan
1.3 Herbs related to relaxation and sedation, such as Valerian, CBD, L-theanine, and vitamin C
1.4 Fertility and hormone-related hormone components, children's vitamins and minerals, other food supplements, etc.
2、 Popular dosage form options
Consumers who are tired of pills are more inclined to powder, liquid and other forms. Powdered supplements can be easily added to various foods and made into smoothies for drinking; liquid supplements are usually made of herbal plants and provide excellent taste.
3、Hot sale Products
β-glucan, Phosphatidylserine, Camu fruit, Elderberry, other herbal recipes, Apple cider vinegar, zinc, Bacopa and sea buckthorn are among the top10. Among these 10 kinds of raw materials, 7 are related to immunity and 2 are related to brain health. It can be seen that during the epidemic, enhancing immunity and emotional health are the two health areas that consumers are most concerned about.
4、Vitamin D product analysis
Vitamin D's sales have been rising throughout the year and last year because of its research results in defending against the Covid-19. Scientists including the UK and the US have found that if the human body is severely deficient in vitamin D, the probability of death after infection with the new crown will double. People who lack this vitamin in their body are most vulnerable to the COVID-19 virus. This has caused consumers to increase their purchases of vitamin D. Since June last year, the market sales of vitamin D have surpassed that of vitamin C. Since vitamin D is usually extracted from animals, plant-derived vitamin D is becoming a popular alternative.
5、 Three major product trends in 2021
5.1 The key ingredients for improving immunity: Elderberry, Echinacea.
5.2 The key ingredients for relaxation and stress relief: CBD, Melatonin, L-theanine, valerian.
5.3 The key raw materials of adaptogen: Chaga, Reishi, Ashwagandha, Maca, Holy basil.
